LOGO

Still in process and not finish yet...its very hard do in Adobe Illustration.... i hope its what i want and suitable with my product and brand.. :) smile

                  

Still cant decide which one i select ... and i try do more and more

and this is the final logo 

crown is symbol for ladies because ladies like look as princess and beautiful
'S' is symbol my name . i dont like my logo is very serious and i try manipulation the letter 'S'. 'S' have two one is reflection and when combined like love shape.. is related with female.

Research Taglines

it is not easy to create a great tagline that stand the test of time. Some people call them taglines, tag lines or slogans.  They all mean the same thing.

important : 
1. its need to memorable.
2. 7 or less words.
3. relate to your brand in a significant way.

what tagline????

A tagline is a slogan which succinctly, memorably, and descriptively sums up a company or product. The art of crafting a tagline is quite complex, and several consulting companies actually specialize in creating taglines for their clients. 

http://www.wisegeek.com/what-is-a-tagline.htm


Slogans are crisp and catchy statements that are quick and effective in attracting the audiences. Advertisers have always been making a creative and intelligent use of slogans to promote their products and services. Slogans are short phrases used in advertising campaigns. They are often easy to memorize and are regarded as the most effective means of gaining mass appeal. Take a look at some of the popular commercial slogans.Read more at Buzzle
: http://www.buzzle.com/articles/famous-commercial-slogans.html

mood board

simple mood board of my idea.....what product i want to sell 

SKETCH LOGO

hand sketching logo. finally i use SERI MAS COLLECTION is my brand and my logo is 'S' with the simple crown

mind-map

mind map........ find name.., brand...logo.....fuuhh very hard and patient laaa... ok wish me luck :)
below my mind-map i am doing fashion and dress to all women. categories kid (5 above), teenager, youngster, and adult.
* Business : fashion
*target audience : women and categories kid,teenager,youngster and adult
*tagline : everytime is beautiful
* mission : elegant and style
* unique selling point
1) use red monochromatic color for design
2)  one design and exclusive
3) just for women

research fashion designer Tommy Hilfiger

Fashion Design : Tommy Hilfiger
It's about biography,fashion,logo,collection,runway.

logo

some collection fashion

http://www.biography.com/people/tommy-hilfiger-594098
http://en.wikipedia.org/wiki/Tommy_Hilfiger
http://www.style.com/fashionshows/designerdirectory/THILFIGE/seasons/
http://www.goodlogo.com/extended.info/tommy-hilfiger-logo-3029
http://global.tommy.com/int/en/Collections/start

research Logo

It's example of the logo design process.
In this post ,have composed a list of some businesses whose logos are very famous and popular.
http://www.1stwebdesigner.com/inspiration/50-concept-completion-logo/

Research Color Psychology

understanding about color of psychology, scheme, meaning ,affects,and marketing

http://www.precisionintermedia.com/color.html
http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html
http://www.colour-affects.co.uk/psychological-properties-of-colours

http://www.arttherapyblog.com/online/color-psychology-psychologica-effects-of-colors/#.UMkvB-T2-9E

research Logo Design History

Corporate Identity Design about history

http://www.logoorange.com/logodesign-L.php

research Calvin Klein logo

This is about Calvin Klein logo and the used font

http://fontmeme.com/calvin-klein-font/
http://beta.photobucket.com/images/calvin%20klein%20logo/