below my mind-map i am doing fashion and dress to all women. categories kid (5 above), teenager, youngster, and adult.
* Business : fashion
*target audience : women and categories kid,teenager,youngster and adult
*tagline : everytime is beautiful
* mission : elegant and style
* unique selling point
1) use red monochromatic color for design
2) one design and exclusive
3) just for women

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